I recently read an article about how Google is challenging Chris Anderson’s Long Tail Theory. If you are an artists, independent label or manager reading this I strongly suggest you get a copy of his newly updated version Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More.

He also has a blog you should become familiar with.

The theory of The Long Tail involves selling less of more. ITunes is the king of Internet sales right now. The Long Tail Theory explains why and what happened. How variety has created a long tail. At the head of the tail are the sales from the most popular music. In the Rap category this is where 50 cent, T.I. and T-Pain sales are located. In the Soul Music/R&B category this is where Jill Scott and Stevie Wonder sales are located and so on. In the Recording industry overall the head of the tail is where the recorded music that is pop/ top of the charts sales and radio airplay are located.

The tail involves the less pop (selling) artists. But the most important thing to remember about the tail is that it has no end thus the long tail. The idea is that though the specific song, album, EP has a definitive sales amount. The sales overall are endless. The only limit to your overall sale is based on your product line. selling less of more. ITunes made a billion dollars in sale in the first quarter of 2008. The average sale though was roughly less than $10.

Here is something else to think about, did you know that there are millions of artists around the world selling only an average of 20 -100 albums? There are hundreds of thousands selling 1000 or more albums. There are tens of thousands selling 10,000 or more albums. There are thousands selling 100,000 or more albums. There are fewer thousands selling 500,000 or more albums. There are less than 3,000 selling a million or more. There are only a few hundred selling 5 million or more. There are less than hundred selling 10 million or more.

Millions = 20 – average 100 albums sold

100,000 + = average 1000 albums sold

10,000+ = average 10,000 albums sold

1000 or less = average 500,000 albums sold

Less than 3,000  = average million + albums sold

100 + = average 5 million + albums sold

Less than 100  = average 10 million + albums sold

Initially I know some of you will feel uncomfortable about the Long Tail theory. But if you have been reading and studying here as a member of BIZ4DaSoul you will begin to understand depth of the issue and greater depth of the solutions. I will share one of these theories freely with everyone in this post.

Notice that singles are outselling albums.  Recently Chris Anderson the creator of the Long Tail theory was reported saying that “Its hard to hake money in the Long Tail”. So instead of trying to make money in the Long Tail. Why Not make your own Long Tail and customize it?

It is not hard to make money with a Long Tail of your own.

Making money online with your music requires great diversification of your product line. Here are some suggestions.

• Two albums can be turned into 2 to 3 EP’s with live bonuses. So you can sell them in addition to the albums.
• Several of the song titles become T-Shirts, coffee mugs, key-chains (merchandise for examples), Event VIP Skip the line tickets get sold via the web, your performances become exclusive LIVE digital albums, EP’s and songs in themselves.
• Your vocal, instrument playing, and or writing song skills becomes $9.95 eBooks.
• All of the previously listed products become sales packages that you sell together for special or seasonal occasions.

In the Long Tail we know that the most popular music sells. But in your Long tail all of your music, and creative properties can sell!

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